Case Study
Bison JanitorialSEO Grwoth Case Study
A six-month strategic SEO transformation, from near-zero visibility to a 7.5x surge in active users and a 4-position jump in Google rankings. Here's how we did it, month by month.
SEMRush Performance
A side-by-side look at how strategic SEO initiatives transformed bisonjanitorial.ca, driving measurable gains in authority, organic traffic, keywords, and backlinks.
Before:
After:
Acquisition
Google Analytics reports reveal a dramatic lift in active users and engagement after SEO optimization, validating the effectiveness of our on-page and technical strategy.
DEC 1 - DEC 31, 2025
MAR 1 - MAR 31, 2026
Active Users
From 101 to 756
Engagement Lift
19s → 34s per user
New Users
From 100 to 736
Audience
Before:
33 organic users (18.03%)
After:
205 organic users (26.97%)
- Organic Search moved from the 3rd to the 2nd largest traffic channel. A 6.2x increase in organic users and a stronger share of total acquisition.
Search Visibility
Total
Clicks
133 → 218 (+64%)
Total
Impressions
28.5K → 28.7K
Average
CTR
0.5% → 0.8%
Average
Position
28.6 → 24.2
Janitorial Services
Every tracked keyword moved from page 5-10 into the top 5 positions, a transformative jump in search visibility.
| # | Keyword | Initial | Current |
|---|---|---|---|
| 1 | School Cleaning | 65 | 4 |
| 2 | Floor Waxing Services | 45 | 4 |
| 3 | Warehouse Cleaning | 68 | 5 |
| 4 | Construction Site Cleaning | 72 | 4 |
| 5 | Office Carpet Cleaners | 76 | 3 |
| 6 | Office Carpet Cleaning | 74 | 4 |
| 7 | Commercial Cleaning Near Me | 95 | 5 |
| 8 | Janitorial Service | 100 | 4 |
| 9 | Janitorial Services | 44 | 3 |
| 10 | Janitorial Companies | 65 | 4 |
Janitorial Services
20 of 20 keywords are now ranking on page 1, strong proof of consistent, scalable SEO performance.
| # | Keyword | Initial | Current |
|---|---|---|---|
| 11 | Janitorial Cleaning Services | 53 | 4 |
| 12 | Cleaning Janitorial Services | 33 | 5 |
| 13 | Janitorial Cleaning Service | 43 | 5 |
| 14 | Commercial Janitorial Service Companies | 55 | 6 |
| 15 | Office Cleaning Services | 67 | 7 |
| 16 | Cleaning Janitorial | 47 | 7 |
| 17 | Janitorial Company | 99 | 7 |
| 18 | Commercial Janitorial Services | 62 | 7 |
| 19 | Office Cleaning Companies | 63 | 7 |
| 20 | Cleaning Janitorial Service | 53 | 8 |
Search Visibility
Total
Clicks
18 → 32 (+78%)
Total
Impressions
2.64K → 3.01K
Average
CTR
0.7% → 1.1%
Average
Position
23.6 → 19.6
Corian & SOLID Surface
Previously unranked or buried keywords now dominate the top 6 positions, unlocking high-intent regional traffic across the UAE.
| # | Keyword | Initial | Current |
|---|---|---|---|
| 1 | Solid surface | 64 | 3 |
| 2 | Corian top sharjah | 45 | 4 |
| 3 | Corian vanity counter uae | 66 | 4 |
| 4 | Corian countertops dubai | 87 | 4 |
| 5 | Corian company in dubai | 97 | 4 |
| 6 | Solid surface countertops uae | 67 | 5 |
| 7 | Solid surface kitchen countertops uae | 89 | 5 |
| 8 | Corian fabricator | NA | 5 |
| 9 | Corian top uae | NA | 5 |
| 10 | Corian top supplier in dubai | NA | 6 |
CORIAN & SOLID SURFACE
All 20 keywords now sit on page 1 of Google, including 7 that were previously unranked (NA) at the start of the campaign.
| # | Keyword | Initial | Current |
|---|---|---|---|
| 11 | Solid surface dubai | NA | 4 |
| 12 | Solid surface uae | NA | 5 |
| 13 | Vanity counters uae | NA | 5 |
| 14 | Kitchen countertops dubai | NA | 6 |
| 15 | Solid surface countertops | 57 | 7 |
| 16 | Solid surface table tops | 87 | 7 |
| 17 | Corian washbasins | 69 | 7 |
| 18 | Corian kitchen tops | 52 | 7 |
| 19 | Corian wall cladding | 43 | 7 |
| 20 | Corian reception counter | 63 | 8 |
The 6-Month Roadmap at a Glance
Audit & Foundation
Technical Fixes
Content & Keywords
On-Page Optimization
Authority Building
Local SEO & Scale
Active Users
From 101 to 756 in December 2025
Engagement Lift
Avg. session from 19s to 34s
New Users
From 100 to 736 first-time visitors
Organic Users
From 33 to 205, organic moved to #2 channel
Month 1 · Month 2
Challenges
- Authority Score of just 9, minimal domain trust
- Only 69 keywords ranking, severe visibility gap
- Broken internal links and slow page speeds hurting crawlability
Moonshot Tech Solutions
- Full SEMrush site audit, identified 120+ technical errors
- Fixed broken links, optimized images, improved Core Web Vitals
- Restructured site architecture for cleaner crawl paths
Month 3 - Month 4
Challenge
Mapping
Creation
Wins
Month 5 - Month 6
Backlink & Authority Growth
Backlinks grew from 423 → 716 (+69%) through targeted outreach to local directories, industry blogs, and chamber of commerce listings.
Local SEO Activation
Optimized Google Business Profile, built 50+ local citations, and added location pages for service areas.
Across Every Key Metric
- Authority Score more than doubled: 9 → 21
- Organic Traffic grew 2.7x: 268 → 721
- Ranking Keywords quadrupled: 69 → 277
- Backlinks increased 69%: 423 → 716
Acquisition - Audience
Active Users
From 101 to 756 in December 2025
Engagement Lift
Avg. session from 19s to 34s
New Users
From 100 to 736 first-time visitors
Organic Users
From 33 to 205, organic moved to #2 channel
Google Search Console & Keyword Rankings
GSC Performance Lift
- Clicks: 133 → 218 (+64%)
- Impressions: 28.5K → 28.7K
- CTR: 0.5% → 0.8%
- Avg. Position: 28.6 → 24.2
Top Janitorial Keyword Wins
- School Cleaning: unranked → #1
- Warehouse Cleaning: unranked → #3
- Commercial Cleaning Near Me: unranked → #7
- Janitorial Service: unranked → #8
Corian & SOLID Surface · Key Takeaways
Moonshot Tech also targeted the Corian & Solid Surface niche, building rankings for high-value UAE commercial terms.
Solid Surface
Unranked → #1
Corian Top Sharjah
Unranked → #2
Corian Vanity Counter UAE
Unranked → #3
Corian Countertops Dubai
Unranked → #4
- The Bottom Line: 6 months of disciplined SEO delivered 7.5x more users, 4x more keywords, and page-one rankings across two service verticals.
Build With
Moonshot
Connect with us at
Moonshot Tech
